Free Download Positioning: The Battle for Your Mind by Al Ries , Jack Trout , Philip Kotler (Foreword)
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
2024-10-26 09:53:05 - ReadlyNow